December 11

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What Every Marketer Ought to Know About Website Metrics!

By John Brewer

December 11, 2019


For most people, understanding what happens on their website is like trying to learn a foreign language.

And rightly so because there are new terminology to learn and software to become familiar with before truly getting down to the nitty gritty.

I debated on writing this blog post out and started doing some research as to what the top 5 website metrics that were needed to be tracked and tested for success.

I have to say that I was truly overwhelmed and I am a techy. I could only imagine what it must be like for someone that has no technical background and understanding.

So…to help you find and digest quality information, I found these 7 blog posts that talk about the various metrics that each business owner should know and understand.

10 of the Most Important Google Analytics Metrics to Track

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Google has worked tirelessly to become a small business partner to the online marketing world…as long as you play by their rules. Google Analytics is one of the best tools you can use to track and measure the performance of anything online in your business. You can get access to a 2-min video training on how to use Google Analytics to increase your profits here.

The 8 Most Important Conversion Metrics You Should Be Tracking

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It is nice to know when something is repeated, it gives it more importance to that particular topic. Yes, some of the metrics are repeated but there are still a few that were unique. Great read!!

Top 10 Website Analytics You Should Be Measuring and Learning From

Website Metrics

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“Without measurement, marketing becomes a guessing game.” One of the opening sentences to this article hammers home the importance of your metrics and what you need to analyze.

6 Metrics Every Successful Website Needs to Track

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What I like about this article is not only the fact that he discusses the importance of how long visitors are on your website but also the importance of the conversion of said visitors.

Website Performance Metrics

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This article starts out very techy, but very vital information for every website. Then it progresses to other metrics that have been mentioned previously.

Web Metrics 101

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Opentracker is a software that helps you track the vital details of your website. The company has put together a very comprehensive outline of what to track and why. Good read! Want a free way to track your metrics and increase your profits. Then check out this 2-min training video.

How to Measure Your Website Performance Best Metrics KPIs

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The author of this article does an excellent job of laying out what the website goals should be, what to measure and how to measure it.

In every case, Google Analytics has been at the center of tracking and measuring website performance hands down. I created a short 2-min training video on how to take the metrics and increase the sales that you want to make from your website using Google Analytics. You can get access to that video here.

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John Brewer

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