Have you ever noticed all the marketers in your niche partnering up and making a whole lot of money together?
Doesn’t matter what niche you’re in, you see this sort of stuff going on all the time. Sometimes they create products together, sometimes they do promotions together. The goal is to work together for mutual benefit – and the results can be downright amazing.
If you’re smart, you’ll want to get a piece of this sort of action for yourself. You can just about imagine how quickly your business will grow when you leverage other peoples’ lists, traffic and assets.
But there’s just one question…
That’s exactly what you’re about to discover. Inside this blog post you’ll be learning the first step about the art and science of landing lucrative JV (joint venture) D.E.A.L.S.
Here’s an overview of the five steps of the D.E.A.L.S. system:
- Step 1: Discover Potential Partners
- Step 2: Evaluate These Partners
- Step 3: Approach Potential Partners
- Step 4: Leverage the Relationship
- Step 5: Secure Future Deals
Let’s have a closer look at the first step and how it will help you land profitable JV D.E.A.L.S.
Step 1: Discover Potential Partners
The first step is for you to find and identify potential partners.
Now if you’ve been in your specific niche for a while, then you can probably rattle off the names of a dozen or more potential partners right off the top of your head. Write their names down, and then use the following tips to expand your list…
Find Marketers With Big Platforms
These are marketers who have big audiences, such as those who own:
- Big mailing lists
- Busy blogs
- Popular forums (and other communities)
- Big social media accounts
To find those with forums, newsletters and blogs in your niche, search for your niche keywords alongside the appropriate words, such as “forum,” “blog” or “newsletter.” (E.G., “dog training blog.”)
You can tell if a blog is busy simply by looking at the comment section. Look for lots of lively discussion among a whole lot of people. Likewise, a quick glance will tell you if a forum has a lot of members who engage in conversations on a daily basis.
As for whether a newsletter is big? Sometimes a marketer posts his live subscriber numbers via an email service provider app. Sometimes you can find this information on the marketer’s website if he sells solo email advertising. In most cases, however, you’ll just have to use your best judgment.
TIP: Subscribe to these newsletters to be sure they’re full of high-quality content. Doing so will also expose you to the newsletter publisher’s partners, whom you may want to add to your list of prospective partners.
To find those with a lot of social media followers, do two things:
First – check the social media accounts of all marketers and sites you discover as you use these various methods to find partners.
and Second – search for your keywords on Facebook (e.g., “weight loss”). Be sure to check out both Pages and Groups when you run this search.
It’s easy to gauge a marketer’s social media platform, as most big social media sites (such as Facebook and Twitter) post the number of followers, fans and group members.
Search for Bestselling Marketers
Next up, take a trip around your niche to see who has the most popular products. You can start by searching Clickbank.com, JVZoo.com, iTunes, and Amazon.com. Enter in your keywords, sort the search results by “most popular,” and you’ll know who sells the bestselling products. These product creators are all potential partners.
See Who Controls the Traffic
Next, go to Google and search for a half dozen of your niche’s keywords. Take note of who controls the traffic on the first page of results. These website owners are all potential JV partners.
Check Out Advertisers
While you’re searching Google, don’t forget to look at the “sponsored” results at the top and to the right of the regular results. Also, take note of who’s placing advertising on the most popular sites in your niche. These advertisers are all potential partners for your next joint venture.
Find the Big Affiliates
Another good way to find potential partners is to discover the super affiliates in your niche.
One good way to do this is to see who’s winning the affiliate contests in your market. You may have to join the affiliate programs for the biggest products in your niche in order to see who’s winning the contests.
Otherwise, try running a search for your niche keywords alongside “affiliate contest” or “affiliate leader board.” For example, “dog training affiliate contest.” Some vendors do post contest results on public blogs.
Ask Your Market
Finally, you might survey your market to find out more about the popular marketers in your niche. You might ask your market about their favorite niche-relevant:
- Facebook Groups
- Social media personality
- Other products
You’ll get some overlap, but this sort of open-ended survey may just expose you to a few names you hadn’t ever heard of before.
So if you follow all the steps above, you should have dozens if not hundreds (or even thousands!) of potential partners on your list.
But don’t go rushing out to contact them just yet. You need to take this next step of the D.E.A.L.S. system before you do anything else…
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