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A Piano’s Potential

Today is Sunday and, as a rule, I try to stay off of business related topics…that was until I watched the video I am about to share with you. The video is about Deseret Industries, a business that was created for many purposes besides making money. That is not the point I wish to make…

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Just What On Earth is Retargeting, and Why Does It Matter to You?

Subject: Just What On Earth is Retargeting, and Why Does It Matter to You? Retargeting is all the rage right now, especially since so many ad platforms make it possible. But a lot of people scratch their heads and ask Just what is retargeting, anyway? You can get the answer to that question and how…

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POW! The Secrets of Writing a “Grab ‘Em By The Shirt Collar” Headline

POW! That’s the sound of a dynamite blast. You can bet anyone within earshot is going to stop what they’re doing and give their full attention to the source of the blast… right? You bet. And that’s why you need to create sales letter headlines and email subjects that go POW! These are headlines that…

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3 Cheats to Great Copy

What is the goal of copywriting? To get someone to take an action that you want them to make… But how do you get them to take action when all they are doing is reading words? Here are a few cheats that I use to create my copy: Swipe Files Urgency Stories Cheat #1 –…

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10 Creative Ways to Build a List of Subscribers

Sometimes great marketing means being able to think outside the box. This way, you can find new ways to make your content and products seem interesting, you can reach people in ways and places they otherwise wouldn’t expect and you can find new opportunities that others missed. Creativity is often what sets the successes apart…

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How You Can Help Your Customers/Visitors to Get to Know You

The foundation of any relationship is Trust. Without it, you have no opportunities to persuade and teach anyone. To build a personal brand of trust and authority in any niche requires that you do something that you may feel uncomfortable with: Get to a point where your visitors feel as though they know you intimately…

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How To Land Lucrative JV D.E.A.L.S.

Have you ever noticed all the marketers in your niche partnering up and making a whole lot of money together? Doesn’t matter what niche you’re in, you see this sort of stuff going on all the time. Sometimes they create products together, sometimes they do promotions together. The goal is to work together for mutual…

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How To Write A Really Great B.L.O.G. Article

You’ve heard the typical advice for writing an article, right? It goes a little something like this… Write an introduction that tells readers what they’re going to learn. Use the main article to deliver on the promises you made in the introduction. Create a conclusion that reminds people of what they just learned. Sure, that…

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Five Quick And Easy Ways To Turn Your PLR Content Into A Unique Product

Some people say using PLR content is a waste of time – but those are probably the same people who use it straight out of the box without any tweaks. Problem is, a whole lot of other people are doing the exact same thing. If you want to use content without making revisions, then you…

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The Three Big Problems That Can Destroy Your Lead Page Conversion Rates

Imagine investing the time and/or money it requires to set up a good lead page. You create a lead-magnet product. You get your autoresponder set up. And then you craft some sales copy that you’re sure will entice your prospects to rush your opt-in form. Except when you unleash all this magnificence on the world,…

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