How To Build A Strong Brand

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters in Fast Company – OWN YOUR BRAND! Building of brand is not as easy […]

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What Goes Into The Premium Product Funnel?

People don’t buy for logical reasons. They buy for emotional reasons. – Zig Ziglar Scratch the Emotional Itch and You Have a Buyer Before talking about premium product funneling, you need to understand the customers’ purchase pattern of behavior. This will be the foundation of your funnel marketing. The first and the most important step […]

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3 Cheats to Great Copy

What is the goal of copywriting? To get someone to take an action that you want them to make… But how do you get them to take action when all they are doing is reading words? Here are a few cheats that I use to create my copy: Swipe Files Urgency Stories Cheat #1 – […]

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